From campaigns spending $1/day to millions a year. This case study will help you understand that how can you use Facebook Ads to generate more subscribers for your blog. The company had been an industry leader in the eyelash extension industry since 2010. Results by audience showed that all four of the core audiences identified at the onset of the campaign were effective at driving uplift when exposed to an ad. 8X return on ad spend. So seeing the video ads were proving better, they went on creating multiple video ads. Dave Rogenmoser of The Market Results, identified that cost/lead for a high-end app and web development company ranges between $250 – $1000 / lead on Adwords. Show Off What’s Behind the Scenes. Not only it creates awareness for your business, but you might also score a handy traffic and some sales too in the process. Each franchisee’s program was customized to their geographic area and the digital landscape within that trade-area. It might sound a lot of work but gains are immense, and you can use it over and over again. June 12, 2019. Ads. So there you have it – an in-depth review of the best handpicked Facebook Ads Case studies from nearly all types of businesses with variable objectives. Rather than sending them to a lead magnet straight away, she added another layer. Lesson Learned # 5 – Use the magnetic power of retargeting to bring back customers that already have shown interest in your products. Facebook Ads Case Study: The Client This client was a Doctor who is building a health and wellness mlm and although has some success wanted to find a way to have targeted leads see … And later, for all those that opted in, Paul would show a different ad set that directly takes them to the sale page. See how businesses like yours are growing with Facebook marketing. Let's look at the results during a Black Friday promotion! So there is something for business seen on a small budget. Philip Kleudgen, a web development, and marketing specialist for restaurant owners, shares his experience of how he started off with Facebook Ads … Serving up video ads with Facebook’s reach ad objective. Hear from our happy customers. So where possible try to use a personal looking photo of you or your employees, instead of stock photos. Marketing goals. To summarize, here are a few takeaways from the case study: … Conversely, our competitor brands had the lowest control group footfall rate going into the campaign, but we were able to have the largest influence on purchase behavior within this group by targeting them with Tropical Smoothie Cafe ads. Why Denny’s? Post Planner Facebook ad, with experimental ad copy. Lesson Learned # 16 – Just beside A/B testing your Facebook ad copy, split test between your targeting groups too. After acquiring entries, the brand actually used that fan-submitted content as the basis for a series of Facebook ads. Facebook Ads are far cheaper than the legacy advertising solutions (newspaper, tv, etc. Making the most of the public’s … But at such stage, most businesses give up rather than realizing their mistakes and optimizing their campaign accordingly. This case study is especially useful for such Facebook Ad starter business that is struggling to find their way. Since they already know about your product, take them straight to your money page. The most affordable ads brought in leads at just $29 apiece. July 10, 2020 by Ben Sweetlove. It is possible to target your loyal, repeat … The first few days just yielded in 2 sign ups at the cost of nearly $27 each. Case studies also can help you avoid or navigate common challenges that other companies faced when implementing a new Facebook strategy. Who they are: Wave Asian Bistro & Sushi in Mount Dora, FL What they’re doing: Aside from sharing high-quality photos of their deliciously prepared dishes, Wave also regularly shares behind the scenes videos and photos from what goes on in the kitchen. Lesson Learned # 26 – Don’t spend that much money on ads or campaigns that are not giving any result. They offer made-to-order smoothies using real fruits and vegetables along with healthy flatbreads, sandwiches, wraps and bowls. 5. Read any “Facebook ads … In order to accomplish these goals, Tropical Smoothie Cafe needed a digital marketing company with a proven track record and a history of success in gaining an immediate and worthwhile return on a company’s investment. So when he showed the sales ads to his existing audience, a high relevance score for imminent as these people already knew him. 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